For any business,retaining a higher percentage of customers and improving their loyalty is an offensive strategic investment that not only affects short-term profits but also greatly enhances long-run performance.

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Retaining customers and improving their loyalty can lead to repeat business and positive word-of-mouth, ultimately increasing profits and enhancing long-term performance. It is an offensive strategic investment for any business.

For Any Business,retaining a Higher Percentage of Customers and Improving