Which of the following strategic market plans is more likely to occur in the latter stages of a product-market life cycle and is often designed to protect important share positions and be a large contributor to short-run sales revenues and profits?
A)disintermediation strategies
B)defensive strategies
C)offensive strategies
D)centralization strategies
E)decentralization strategies

Question

Quizplus · Accepted Answer

Defensive strategies are usually implemented in the latter stages of a product-market life cycle to protect important share positions and contribute to short-run sales revenues and profits. Defensive strategies include lowering prices, increasing advertising and promotion, adding product features or quality, improving channels of distribution, increasing service or warranties, and strengthening brand image. Disintermediation strategies aim to eliminate intermediaries in the distribution channel, offensive strategies aim to gain market share from competitors, centralization strategies aim to streamline operations and decision-making, while decentralization strategies aim to empower local managers and employees.

Which of the Following Strategic Market Plans Is More Likely