Which of the following strategic market plans are usually growth-oriented and are more likely to occur in the growth stage of a product-market life cycle?
A)disintermediation strategies
B)defensive strategies
C)centralization strategies
D)decentralization strategies
E)offensive strategies

Question

Quizplus · Accepted Answer

Offensive strategies are usually growth-oriented and are more likely to occur in the growth stage of a product-market life cycle. These strategies focus on expanding market share through aggressive marketing, pricing, and distribution tactics.

Which of the Following Strategic Market Plans Are Usually Growth-Oriented