The combination of ________ and ________ creates a portfolio position for any given product-market.
A)market attractiveness;competitive advantage
B)marketing expenditure;sales revenue
C)market share;sales revenue
D)cost of production;competitive advantage
E)brand awareness;financial advantage

Question

Quizplus · Accepted Answer

Market attractiveness measures the potential demand and growth of a product-market, while competitive advantage measures a company's ability to outperform competitors in that market. By combining these two factors, a company can determine the potential success and profitability of entering or staying in a particular product-market.

The Combination of ________ and ________ Creates a Portfolio Position

The Combination of and Creates a Portfolio Position