Clarence Inc.conducts a market research,which reveals that it has a product quality of 40% relative importance and the attractiveness rating of this factor is 60 (i.e. ,attractive).The firm identifies that its service quality is of 30% relative importance and scores a rating of 80 (i.e. ,somewhat attractive);and brand image/reputation is of 30% relative importance and scores a rating of 80 (i.e. ,attractive).The firm has a differentiation advantage factor importance of 50%.Calculate the overall attractiveness score for the assessed opportunity.

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The Answer of Clarence Inc.conducts a market research,which reveals that it has a product quality of 40% relative importance and the attractiveness rating of this factor is 60 (i.e. ,attractive).The firm identifies that its service quality is of 30% relative importance and scores a rating of 80 (i.e. ,somewhat attractive);and brand image/reputation is of 30% relative importance and scores a rating of 80 (i.e. ,attractive).The firm has a differentiation advantage factor importance of 50%.Calculate the overall attractiveness score for the assessed opportunity.