The offensive strategic market plan to invest marketing and sales resources to expand the market or a product's position in a market is known as ________.

Question

Quizplus · Accepted Answer

The offensive strategic market plan is to invest in marketing and sales resources to expand the market or a product's position in a market. This is exactly what is described as an "invest to grow" strategy, making option C the correct choice. A divest strategy is the opposite of an invest to grow strategy, as it involves selling off or abandoning a product, service, or business unit. Protect position and monetize strategies are not related to offensive strategic market plans. A harvest investment strategy involves reducing the investment in a product, service, or business unit to maximize short-term profits, but this is not necessarily an offensive strategy.

The Offensive Strategic Market Plan to Invest Marketing and Sales