Which of the following is true about an optimize position strategy?
A) It is used for maximizing profits and cash flow as a business slowly exits a product-market.
B) It is usually used by a business when the growth potential is limited and competitive position is set.
C) It is an offensive strategic market plan that seeks to improve a business's competitive position in an attractive segment of the market.
D) It involves making a conscious effort to increase customer base in order to reach a more profitable level of business.
E) It requires a large investment in marketing resources.
Correct Answer:
Verified
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