Which of the following is a defensive strategy that often occurs in the late and mature stages of the product life cycle when growth potential is limited and competitive position is set?

Question

Quizplus · Accepted Answer

An optimize position strategy involves maximizing profits and maintaining the company's competitive position in the face of limited growth potential. It may involve cost-cutting measures or focusing on niche markets. This defensive strategy is commonly adopted in the late and mature stages of the product life cycle. Vertical integration strategy involves expanding the company's operations by owning the suppliers or distributors in the supply chain. Invest to improve position strategy involves investing in new technology, marketing, or other areas to improve the company's competitive position. Invest to grow strategy involves investing in new product development, expanding into new markets or acquiring other companies to increase growth. New market entry strategy involves entering new markets with new products. While each of these strategies can be useful in specific situations, the optimize position strategy is the best choice for the scenario described in the question.

Which of the Following Is a Defensive Strategy That Often