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An Optimize Position Strategy Differs from a Harvest Strategy in That

Question 34

Multiple Choice

An optimize position strategy differs from a harvest strategy in that an optimize position strategy ________.


A) involves a conscious effort to reduce the customer base in order to reach a more profitable level of business
B) is used to protect an attractive market position in which the business dominates with respect to competitive position
C) is an offensive strategic market plan that seeks to improve a business's competitive position in an attractive segment of the market
D) is used to maximize profits and cash flow as a business slowly exits a product-market
E) is used for exiting a market by selling or closing down the business or eliminating the product

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