Which of the following is a mode of pull marketing communication?

Question

Quizplus · Accepted Answer

Direct marketing is a mode of pull marketing communication, where the marketer directly communicates with the consumer to create demand and pull the consumer towards the product or service. Channel marketing, sales incentives, channel financing, and co-op advertising are all modes of push marketing communication where the marketer pushes the product or service towards the consumer through intermediaries or incentives.

Which of the Following Is a Mode of Pull Marketing