A gross rating point equals ________.

Question

Quizplus · Accepted Answer

A gross rating point (GRP) is a measure used in advertising to estimate the reach or size of an intended audience for a specific media plan or schedule. It is calculated by multiplying the reach (the percentage of the target audience that sees the ad) by the frequency (the number of times the ad is shown to that target audience within a specific time period). Therefore, A (reach multiplied by frequency) is the correct answer.

A Gross Rating Point Equals ________