Karl-Mart,a chain of American department stores,spreads its promotional budget evenly over the year.The firm ensures that its target customers receive advertising messages throughout the year with the aims of building and maintaining its target customer awareness and comprehension.Karl-Mart uses which of the following strategies?

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Karl-Mart is using a distributed frequency strategy where it spreads its promotional budget evenly over the year to ensure that target customers receive advertising messages throughout the year. This strategy aims at building and maintaining target customer awareness and comprehension.

Karl-Mart,a Chain of American Department Stores,spreads Its Promotional Budget Evenly