Which of the following is an approach to message reinforcement that maintains awareness,reduces copy wear-out,and is cost-efficient?

Question

Quizplus · Accepted Answer

Pulsing is an approach to message reinforcement where the advertising is scheduled continuously but with periods of more intensive advertising followed by periods of lighter advertising. This maintains awareness and reduces copy wear-out, while also being cost-efficient as it avoids the need to sustain high levels of advertising intensity throughout the campaign.

Which of the Following Is an Approach to Message Reinforcement