Which of the following message frequency strategies would be appropriate for seasonal products,political candidates,and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern about message awareness decay after the messages stop?

Question

Quizplus · Accepted Answer

A concentrated frequency strategy is best suited for seasonal products, political candidates, and special events where the goal is to steadily increase message awareness over a relatively short period of time. This strategy involves focusing all advertising resources and efforts on a specific time period, resulting in a high level of message exposure to the target audience during that time. Additionally, the strategy does not focus on message awareness decay after the messages stop, making it a suitable choice for this scenario.

Which of the Following Message Frequency Strategies Would Be Appropriate