We-Move-It Inc.is a moving company located in Athens,Ohio.The firm has its heaviest business during the summer months.Thus,the firm maintains a GRP of 40 throughout the year and a GRP of 100 during April and May,which is the prime buying period for its services.In this example,We-Move-It Inc.uses which of the following approaches to message reinforcement?
A) a heavy-up exposure pattern
B) an average frequency strategy
C) a gross frequency strategy
D) a pulsing strategy
E) a benchmarking strategy
Correct Answer:
Verified
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