Which of the following is the best measure of how well the ad reached a target market and how often it was seen?

Question

Quizplus · Accepted Answer

Gross rating points measure the reach and frequency of an ad, indicating how well it reached the target market and how often it was seen. Total revenue and total advertising cost are not reliable measures of ad effectiveness on their own. Cost advantage index and brand advantage index are not widely used industry standards for measuring ad effectiveness.

Which of the Following Is the Best Measure of How