Brand advocates exhibit each of the following characteristics except:

Question

Quizplus · Accepted Answer

Being a member of multiple social networking sites is not necessarily a characteristic of brand advocates. While it may be an advantage in terms of reaching a wider audience, it is not a defining characteristic of someone who is committed to promoting a brand. The other three characteristics - behavioral commitment, quality communication skills, and emotional connection to the brand - are all important components of brand advocacy.

Brand Advocates Exhibit Each of the Following Characteristics Except