________ include written concept statements, drawings, photos of new products, actual product samples, and rough renditions of ads that help respondents express their inner thoughts and encourage a more precise or accurate response to what is being investigated.
A) Cluster samples
B) Complaint analyses
C) Consumer panels
D) Stimulus materials
E) Mystery shops

Question

Quizplus · Accepted Answer

Stimulus materials are used in research to help respondents articulate their thoughts and provide more accurate responses by presenting them with tangible representations of what is being studied, such as concept statements, drawings, or product samples.

________ Include Written Concept Statements, Drawings, Photos of New Products