In a ________, 8 to 10 participants are encouraged to discuss their reactions to product and service concepts, or new advertising or marketing communications campaigns.
A) focus group
B) depth interview
C) survey
D) metaphor analysis
E) controlled experiment

Question

Quizplus · Accepted Answer

Focus groups are used to gather feedback from a small group of people (usually 8 to 10 participants) on products, services, or advertising campaigns through discussion.

In a ________, 8 to 10 Participants Are Encouraged to Discuss