Some marketers prefer ________ because they feel that the dynamic interaction between participants that takes place tends to yield a greater number of new ideas and insights.
A) consumer panels
B) depth interviews
C) mail surveys
D) mystery shopping
E) focus groups

Question

Quizplus · Accepted Answer

Focus groups are preferred by some marketers for their dynamic interaction among participants, which tends to generate a greater number of new ideas and insights due to the group dynamics and discussions.

Some Marketers Prefer ________ Because They Feel That the Dynamic