Examples of ________ include tests of different sales appeals of package designs, prices, or copy themes, and identify cause and effect.
A) motivational research
B) causal research
C) trial and error
D) internal secondary data
E) behavioral research

Question

Quizplus · Accepted Answer

Causal research is designed to determine whether a change in one variable likely caused an observed change in another, which fits the description of testing different sales appeals to identify cause and effect.

Examples of ________ Include Tests of Different Sales Appeals of Package