Cameron Likes to Listen to Pandora and Has a Variety

Cameron likes to listen to Pandora and has a variety of channels and artists that he prefers. He's trying to decide whether to purchase a premium subscription because he gets tired of the periodic messages for local companies that interrupt his music choices. These "periodic messages for local companies" are called _______ and are part of a firm's promotional mix.

A) advertising
B) personal selling
C) direct marketing
D) public relations