Lenova Computers uses _______ to promote their brand of computers and also the Intel chips inside the computers. Both Lenova and Intel benefit because they share the costs of advertising and enhance both brand's images.

Question

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Cross-promotion is a marketing strategy in which two or more companies work together to promote each other's products or services. In this case, Lenovo and Intel are cross-promoting their products by sharing the costs of advertising and enhancing both brands' images.

Lenova Computers Uses _______ to Promote Their Brand of Computers