A private-label product priced below the lower limit can be regarded as too cheap by potential customers.
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Q12: In the absence of other cues, price
Q13: A low price is a sure sell
Q14: Setting prices is a one-time decision for
Q15: Lysol sanitizing wipes entered the market at
Q16: A skimming pricing strategy is ineffective in
Q18: While price offers a dramatic means of
Q19: Marketers who have adopted a product-line pricing
Q20: A price of $ 9.97 is less
Q21: A penetration pricing strategy is called _
Q22: When the elasticity of demand is greater
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