A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

Name: A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Psychological pricing strategies suggest that prices ending in .99 or .95 are perceived as more attractive or cheaper by consumers than those ending in other digits, including .97, despite the minimal difference in actual cost.

A Price of $ 9