A penetration pricing strategy is called _____ pricing when it implements the premise that a lower-than-market price will attract buyers and move a brand from an unknown newcomer to brand-recognition or brand-preference stage.
A) market-plus
B) market-minus
C) EDLP
D) FOB

Question

Quizplus · Accepted Answer

Market-minus pricing is the strategy where prices are set lower than the prevailing market prices to attract customers and increase brand recognition or preference, especially for new entrants in the market.

A Penetration Pricing Strategy Is Called _____ Pricing When It