Marketers who have adopted a product-line pricing strategy have one major advantage in that they have no difficulty making price changes on individual items.

Question

Quizplus · Accepted Answer

Product-line pricing involves setting prices for a range of products, and changing the price of one item can affect the perceived value and sales of other items in the line, making it complex to adjust individual prices without considering the impact on the entire product line.

Marketers Who Have Adopted a Product-Line Pricing Strategy Have One