Since it involves the use of a high price relative to prices of competing products or services, the skimming pricing strategy is sometimes referred to as _____ pricing.
A) penetration
B) competitive
C) market-plus
D) functional

Question

Quizplus · Accepted Answer

The skimming pricing strategy is referred to as market-plus pricing because it sets a high price relative to the prices of competing products or services, aiming to maximize profits by targeting consumers willing to pay more.

Since It Involves the Use of a High Price Relative