Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that has a very clear advantage compared to the current products is likely to diffuse across society:
A) more quickly than a product with a slight advantage.
B) more slowly than a product with a slight advantage.
C) relative advantage has no effect on diffusion.

Question

Quizplus · Accepted Answer

Products with a clear and significant advantage over existing options are more likely to be adopted quickly, as they offer compelling reasons for consumers to switch from their current choices.

Some New Products Are Introduced and Quickly Are Accepted by the Marketplace