When a product experiences declining sales for an extended period, it is likely entering the decline stage of the product life cycle. Which of the following IS a reasonable strategy at this stage?
A) Prune the product line to streamline production and reduce costs
B) Provide coupons to motivate hesitant buyers to try the item
C) Communicate product details through television advertising
D) Provide incentives for retailers to handle the product

Question

Quizplus · Accepted Answer

During the decline stage of the product life cycle, it is common for companies to prune or cut back on their product lines. This helps in streamlining production and reducing costs, as demand for the product is decreasing. Strategies like providing coupons, advertising, and retailer incentives are more typical of earlier stages in the product life cycle when the goal is to boost sales or introduce the product to new customers.

When a Product Experiences Declining Sales for an Extended Period