Christopher recently took his family to lunch at One World Café when they visited him at college. The entire experience was positive - especially the service provided by their waitress Michelle. She was attentive, engaging, and efficient in serving Christopher and his family. From a marketing perspective, we would say Christopher and his family had a positive:
A) service encounter.
B) product exchange.
C) client contact.
D) service assurance.

Question

Quizplus · Accepted Answer

The positive experience Christopher and his family had, particularly with the service provided by their waitress, is best described as a positive service encounter. This term is used in marketing to describe a customer's direct interaction with a service provider, which in this case was notably positive due to the waitress's attentiveness, engagement, and efficiency.

Christopher Recently Took His Family to Lunch at One World