Some organizations offer only very closely related products (such as Campbell Soup Company) while others have a wide range of products (such as General Electric). The variance among the product mix is usually reflected in the number of different product lines. A company like GE with many divergent product lines has a:
A) wide product mix.
B) deep product mix.
C) narrow product mix.
D) shallow product mix.

Question

Quizplus · Accepted Answer

A wide product mix refers to a company offering a large variety of different products or product lines, which is characteristic of General Electric's diverse range of products.

Some Organizations Offer Only Very Closely Related Products (Such as Campbell