Procter & Gamble has nearly 100 brands of consumer package goods. These are organized into many different groups, including Baby, Family & Feminine Care, Beauty, and Fabric & Home Care. Each of these groups has several products. All of the Procter & Gamble brands together are Procter & Gamble's:
A) product mix.
B) product lines.
C) corporate offering.
D) company groups.

Question

Quizplus · Accepted Answer

The collection of all brands and products offered by a company is referred to as its product mix. Procter & Gamble's nearly 100 brands of consumer package goods, organized into various groups, constitute its product mix.

Procter & Gamble Has Nearly 100 Brands of Consumer Package