Procter & Gamble has nearly 100 brands of consumer package goods. However, these products are not just randomly organized, but put into categories to help manage them. For example, paper towels and napkins include Bounty Basic Paper Towels, Bounty Paper Towels, and Bounty Napkins. Paper towels and napkins represent one of Procter & Gamble's:
A) product lines.
B) corporate groups.
C) product brands.
D) company segments.

Question

Quizplus · Accepted Answer

Product lines refer to a group of related products under a single brand sold by the same company. Procter & Gamble's organization of paper towels and napkins under Bounty is an example of a product line, as these products are related and managed together.

Procter & Gamble Has Nearly 100 Brands of Consumer Package