Starbucks would like to conduct market research on a new drink. Which of the following methods would be classified as primary research?

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from the source or through firsthand research. Test marketing drinks in stores (A), conducting focus groups (C), and adding the item to the menu to observe customer orders (D) are all methods of gathering data directly related to the new drink, making them primary research methods. Option B involves secondary research, as it relies on existing information from industry reports.

Starbucks Would Like to Conduct Market Research on a New