Tiffany & Co., luxury jeweler and specialty retailer, is interested in opening several new stores in the United States. Which of the following research that Tiffany & Co. is using is classified as secondary research?
A) Lifestyle and demographic information compiled by Nielsen's PRIZM segmentation service.
B) Demographic data from the U.S. Census for Raleigh, Charleston, Lexington, and Louisville.
C) Data from previously conducted surveys from residents of Washington DC on their likelihood of shopping at a Tiffany retail store.
D) Results from online surveys emailed to customers in Buffalo.
Correct Answer:
Verified
Q109: What is data mining? How does it
Q110: Using _, a company like PetSmart could
Q111: A national shampoo brand is conducting research
Q112: What has significantly changed the complexion of
Q113: Using the Internet for data collection does
Q114: Explain the origins of the era of
Q115: Your boss believes strongly in the potential
Q116: Starbucks would like to conduct market research
Q117: What is the biggest challenge in using
Q118: _ is the process of searching through
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents