Liberty Production is a small company that produces flags and other patriotic-themed items such as banners. Historically, they have focused on the United States market but recently recognized they could enhance sales by creating patriotic items for other countries. They would like to keep their expenses low as they expand internationally and have reached an agreement with a company that will purchase the merchandise and resell the items to international customers. Liberty Production will not have any control over marketing or distribution activities but they appreciate the simplicity of this business model. Liberty Production is most likely utilizing a(n) ________ to expand their global footprint.

Question

Quizplus · Accepted Answer

Export-trading companies (ETCs) buy products from domestic companies and sell them abroad, handling all aspects of the export process, which aligns with Liberty Production's approach of not controlling marketing or distribution activities internationally.

Liberty Production Is a Small Company That Produces Flags and Other