Proctor & Gamble sells Head and Shoulders shampoo and conditioner in Brazil. The company uses similar advertising and scents in Brazil as they do in the United States. This would be an example of:

Question

Quizplus · Accepted Answer

Using similar advertising and scents in Brazil as in the United States without making changes to the product or promotional strategies is an example of a straight extension strategy. This approach involves selling the same product with the same marketing approach in a new market.

Proctor & Gamble Sells Head and Shoulders Shampoo and Conditioner