When KFC expanded to China, the company opened locations in smaller cities because other fast food restaurants, like McDonald's, were expanding to the bigger cities. KFC was considering the international _____ environment when it made this decision.

Question

Quizplus · Accepted Answer

KFC was considering the competitive environment, as their strategy was based on the actions of their competitors (like McDonald's) and how to find a unique market space by expanding into smaller cities where competition was less intense.

When KFC Expanded to China, the Company Opened Locations in Smaller