A company may choose a ________ strategy to take advantage of economies of scale in marketing and production.

Question

Quizplus · Accepted Answer

A straight extension strategy involves selling the same product in foreign markets without any modification. This approach allows a company to take advantage of economies of scale in marketing and production because it can produce and market the same product in a larger volume across different markets, reducing per-unit costs.

A Company May Choose a ________ Strategy to Take Advantage