Proctor & Gamble (P&G) recognized a need for clean drinking water for more than 1 billion people in developing countries. The company developed PuR, a water purification packet that eliminates disease causing microorganisms in drinking water. P&G is utilizing a:

Question

Quizplus · Accepted Answer

P&G developed a new product (PuR water purification packet) specifically to address a problem (lack of clean drinking water) in developing countries, which is an example of a product invention strategy. This strategy involves creating new products or significantly modifying existing ones to meet the unique needs of a market.

Proctor & Gamble (P&G) Recognized a Need for Clean Drinking