As the marketing manager for Uniforms R Us, a company that sells, cleans, and repairs company uniforms, you're looking for regional businesses that supply uniforms to their employees. Which set of characteristics should you use to develop a list of qualified businesses to target?

Question

Quizplus · Accepted Answer

Geographic location is essential to target regional businesses. Customer type helps identify businesses that require uniforms. The number of employees indicates the potential volume of business, making these characteristics most relevant for targeting.

As the Marketing Manager for Uniforms R Us, a Company