You're the marketing director for a company that imports fruit from South America into the United States. This past year, bad weather ruined most of the domestic crops, which creates an opportunity for you to sell more of your imported fruit. In this context, when marketing to grocery stores and food product manufacturers, which environmental factor should you emphasize?

Question

Quizplus · Accepted Answer

DGiven the bad weather affecting domestic crops, emphasizing the lower cost of imported products (C) due to the likely increase in domestic prices and the ability to deliver large volumes (D) to meet demand that domestic suppliers can't fulfill are both strategic points to highlight in marketing efforts.

You're the Marketing Director for a Company That Imports Fruit