Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight, smell, touch, taste, and hearing.
A) perceptions
B) needs
C) attitudes
D) self-concept

Question

Quizplus · Accepted Answer

Perceptions refer to the process by which individuals select, organize, and interpret sensory information to form a meaningful picture of the world. This directly relates to how consumers interpret stimuli from their senses.

Consumers Are Influenced by Their ____________ or Meaning of the Incoming