The consumer buying decision process involves _______ steps. The first step is ____________, and the last step is _____________.
A) five; evaluation of alternatives; postpurchase evaluation
B) five; information search; purchase
C) six; problem recognition; purchase
D) six; problem recognition; postpurchase evaluation
E) six; evaluation of alternatives; purchase

Question

The consumer buying decision process involves _______ steps. The first step is ____________, and the last step is _____________.​
A) ​five; evaluation of alternatives; postpurchase evaluation
B) ​five; information search; purchase
C) ​six; problem recognition; purchase
D) ​six; problem recognition; postpurchase evaluation
E) ​six; evaluation of alternatives; purchase

Quizplus · Accepted Answer

The consumer buying decision process traditionally involves six steps: 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, 5) purchase, and 6) postpurchase evaluation.

The Consumer Buying Decision Process Involves _______ Steps