In your home, your grandmother typically does the grocery shopping and has a comprehensive process, which entails researching supermarkets that have the best sales, downloading digital coupons, and identifying which items she wants from the circulars that are mailed weekly to the house. She prefers to do the shopping herself. On the other hand, your mother generally just buys whatever she thinks you and your siblings will like and prefers to be in and out of the grocery store quickly. What can be said about these two different purchase decision styles?
A) Both of them engage in high-involvement decisions.
B) Involvement in purchase decisions may vary from one person to the next.
C) Younger people are more likely to rely on personal determinants when making purchase decisions.
D) Your mom's purchase decision process requires low-involvement because she wants to please the family
E) More time elapses between the problem/opportunity recognition and the purchase act stages of the purchase decision process for your mom

Question

Quizplus · Accepted Answer

Involvement in purchase decisions varies between individuals, as illustrated by the different approaches your grandmother and mother take towards grocery shopping. Your grandmother's detailed process indicates a high level of involvement, while your mother's quicker, less detailed approach suggests a lower level of involvement, demonstrating that purchase decision involvement can indeed vary from person to person.

In Your Home, Your Grandmother Typically Does the Grocery Shopping