First time drivers who are trying to decide which car to buy and how to select an insurance company, and newlyweds looking to buy their first home, both undergo the same problem solving processes with respect to their level of involvement in their buying decisions. Which of the following best describes this common buying process?
A) Impulse buying behavior
B) Reasoned purchasing behavior
C) Extended problem solving
D) Routinized response behavior
E) Limited problem solving

Question

Quizplus · Accepted Answer

First time drivers selecting a car and insurance, and newlyweds buying their first home, are likely to engage in extended problem solving due to the high involvement and significant impact of these decisions. This process involves a thorough search for information, evaluation of alternatives, and careful decision-making.

First Time Drivers Who Are Trying to Decide Which Car