In marketing your baby food, you want to understand the most common evaluative criteria used by your customers during the relevant stage of the consumer decision process: evaluation of alternatives. Based on research, these criteria are likely to include all of the following except:

Question

Quizplus · Accepted Answer

The evaluation of alternatives stage typically involves comparing the attributes of different products, such as ingredients, price, and brand image, rather than where and from whom to buy the product, which is more relevant to the purchase decision stage.

In Marketing Your Baby Food, You Want to Understand the Most