Elizabeth had her car all packed and was ready to head home for semester break. However, when she tried to start her car the battery was dead. She remembered that the last few times she tried to start her car it seemed like the battery was weak. Now, it was clear she would have to get a new battery. Elizabeth is in what stage of the consumer decision process?

Question

Quizplus · Accepted Answer

Elizabeth recognizing that her car battery is dead and needs replacement is an example of problem recognition, the first stage in the consumer decision process.

Elizabeth Had Her Car All Packed and Was Ready to Head