Ivonne is excited about going to her first sorority formal next month. However, she is concerned that she does not have anything appropriate to wear. Since realizing that she needs to get a new dress, Ivonne has started paying attention to advertisements, visiting retail stores, and browsing the Web for a dress for the formal. Ivonne is engaged in:

Question

Quizplus · Accepted Answer

Ivonne's actions of paying attention to advertisements, visiting retail stores, and browsing the Web for a dress are examples of consumer behavior, which involves the processes she goes through before purchasing a product, including the information search phase.

Ivonne Is Excited About Going to Her First Sorority Formal